Commercial Visual Review

Personally, I think that the commercial, The Force: Volkswagen is really cool and funny.

It starts from the black floor and then the camera zooms out with a dolly out and a tilt up shot, which soon we can see the main character the Darth Vader’s walking twoard us. When we can see the Dark Vader in the whole picture, the Dark Vader turns out to be a child instead of an adult which is hilarious. It is also interesting that the color of the floor matches the clothes of Darth Vader and the color of the wall contrasts the floor and the Dark Vader. Then the camera changes the shooting to the backside of the Dark Vader. In this scene, the whole hallway is highly contrasted with the next door, which seems to have more light. It looks like the Dark Vader is on walking out of the back stage to the front stage to perform. But this Dark Vader turns out to have no magic powers like the real one.

He tries to make a treadmill to run, a dog to move, washing machines to start, a doll to be alive, and a plate to move. But it all failed. By shooting the treadmill scene, the camera first uses two shoots to show the kid and the treadmill. Then it turns to be a high angle two shots that we can see the treadmill screen is not working while still seeing the child. High angle can also emphasis how small the children is, which makes the scene awkward and funny. In the dog scene, it continues to use two shots, but adds a individual shot for the dog that gives a confusing looking to the Dark Vader that present the awkwardness to us. For the washing machine shot, it is very short because it wants to connect with the doll shot that the hand motion of the two shots matches the rhythm of the music. In addition, in the doll shot, the camera gives us a symmetric shot while zooming in the camera. I think the director wants to show that the doll is not moving while the kid is performing his magic, but zooming in to the doll also gives me a creepy feeling. After this the camera moved to a scene that the kid is sitting in the dinning table he is performing magic to drag something. Then the camera switches to him and his mom that gave him a weird look and slides the dish to him.

After failures and failures, we finally see the product of this commercial, the Passat car, came into scene. After being noticed that the kid’s dad is back home from the dog bark, the little Dark Vader jumps out of the chair and runs out to the car, instead of his father. The Dark Vader still does not give up his hope of magic powers. But this time when he performs his magic, the car actually started that shocked the Dark Vader. It turns out to be his father pressing the engine start button. It shows the love of the father that makes his boy dream to come true, and how awesome the remote control is for the new Passat. The camera move for these series of scenes is outstanding. When the new Passat comes into scene, the picture has several curves, and the car drives in curves too, which makes the scene harmonious. Following the scene that the dad goes out of the car, the camera is panning to the left. This move is more like exhibiting the whole car because the panning center is on the car, which makes sure that the audience catches the whole side view of the new Passat. Then the little kid comes out with a relatively low angle. The purpose of this is to have more emphasis the body language of the kid waving to his dad and eagerly running to the car. I also think it is cool that the camera then has a shot inside the car which reminds me the shot over the shoulder, while this shot also has a purpose of demonstrating the inside design of the car. While the small Dark Vader is performing his magic again, the camera uses two shots again with unequal spacing, following up with a close up shot of the mask and hand of the child. When the car actually responded him, the camera switched to the back of the kid and facing the Passat so we can see the lights are flashing which shocks the Dark Vader. The next scene has an extreme close up of the remote control that we saw there is a button that can start the engine. After that scene, the camera shifts from a middle close up to a wide shot of the Dark Vader confused, looking at the new Passat and home. This camera move makes the audience see the car again and make them remember the car more clearly.

Overall, I think the commercial is smart and cool. It is full with humor that the story plot and the camera angle that the director chooses which makes the audience remember the commercial more clearly. I think the actors and the director did a good job to present the new Passat without just telling the story to us.

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Visual Review – Rocky

This movie is an action movie about Rocky, a man who was really passionate about boxing, but was never trained professionally. Because he usually doesn’t get a lot of money from his fights, he was also active in a gang in order to survive and make money. During this time, which was also the 200th anniversary of America, the heavyweight champion Apollo Creed, was prepared for a fight but unfortunately his opponent was injured. So instead, he decided to pick a random person to fight with, and the person who won fifteen rounds will win one hundred and fifty thousand dollar prize. This lucky person is Rocky. When Rocky was announced to fight Apollo, Mickey, his manager, agreed to train him. With Mickey’s training, his own faith and encouragement from his girlfriend, Rocky survived the fifteenth round, and earned everyone’s applause, although he lost the match. In the movie, the filmmaker uses different shots and angles to convey his ideas to the audience. The beginning of the movie starts with a full frame of Jesus and then switch to the fighting scene with Rocky. The filmmaker chose this scene to convey sympathy for Rocky, as he isn’t making a living off of his passion. Next, the camera zooms in on Rocky’s reflection as he studies photo of his younger self. The focus then changes to Rocky’s face contrasts with how naïve he looked when he was young and how tired and frustrated he is now. When Tony Gazzo left him alone after paying him money, the frame was a zooms out from Rocky’s face to the view of the street he’s walking on. This is used to show Rocky solitude. When Rocky was using a fire hydrant to break open a locker, the filmmaker chooses to use low angle to shoot the frame to make Rocky look strong. In addition, when Rocky is in a fight, the focus is mostly on Rocky’s face to show his determination to win the fight. When Mickey is begging Rocky to let him be his manager, the camera focuses on Rocky throwing darts. The camera is shooting Rocky instead of Mickey to show that the audience as well as Rocky shouldn’t be paying attention to him. In the previous scene, when the camera is shooting Mickey begging to help Rocky, the video uses a middle close up shot of Mickey to demonstrate that they are now equals. After Mickey’s successful training, Rocky ran to the highest place in Philadelphia with his hand held up high to show his victory. This iconic shot uses a low angle to show Rocky’s strength and determination after all his hard work. The filmmakers chose multiple street scenes because it uses the street as lines that go across the whole scene, and uses unequal spacing for Rocky when he is walking on the street. Overall, I think this is a great film not only for the meaning behind it but also for the choices in camera angles and shots.

Rear Window

Scenes in the following playlist divide the whole movie that I watched into ten scenes. Please refer back to the playlist on YouTube: http://www.youtube.com/playlist?list=PLE082F5FCEC9F4631

 

In the first scene, the video mainly uses panning. By panning from windows to windows, the video gives a clear view of the scene outside of the rear window to the audience. The clip also made a significant effect when the panning stopped suddenly when a lady shouted.

In the second scene, it is mainly talking about Jeff using his telephoto lens to see what the man on the other side is doing. After Jeff saw the man went to sleep on the sofa, the MCU became a CU to show the suspecting expression that appears on Jeff (because Jeff saw the man hiding saws).

In the third scene, the camera is switching from frames to frames to show the reactions of people after they heard the woman cried for her dead pet. I think the filmmaker is also reflecting the cold society during that time, which is criticizing people are unfriendly and don’t care much about others. The camera then gives a VWS to show the whole neighbors reaction of the woman screaming which is impressive.

In the fourth scene, when Jeff is writing the note to Thorwald, the filmmaker choose a high angle to show all actor’s action and the follows up with a close up to the letter. When Jeff’s girlfriend is sending the mail to Thorwald, it gives few scenes that are portraits for Jeff’s girlfriend, and Thorwald. This gives the audience a vivid expression for the two people.

The fourth and fifth scene uses different close ups like MCU and CU of Jeff when he is calling Thorwald and when his girlfriend is threatened by Thorwald. By doing this, the filmmaker can show us how anxious Jeff is during the two scenes.

It is also interesting that almost at the end of the seventh scene, the film uses two-short of Jeff and his servant both using magnify equipment to see what is happening in Thorwald’s room. This shows that both of them are worried about the situation happening on the other side.

In the eighth scene, the movie uses close ups MCUs and CUs to show the expression of Jeff when he knows that Thorwald is coming to his house and wanting kill him. When Thorward entered, his face was first dark and then only his eyes on his face was highlighted by the light, which gives him a creepy look that matches what Jeff feels like in that situation.

But in the ninth scene, Jeff is portrayed in a dark lighted situation which gives him a mysterious feeling, which also matches Thorwald’s feeling because this is the first time that he sees Jeff after Jeff starts to investigate him. I also like the orange scene after Thorwald is blinded when Jeff flashes him because it takes me the scene by doing this. The clip also uses low angle for Thorwald, to show how threating he is to Jeff. In addition, the video gives CU shots when Thorwald is hanging Jeff on the side of the window, which makes the audience see how painful Jeff is.

In the tenth scene, the movie gave different windows a short time to performing after Thorwald is caught, and stops at Jeff’s upper body, then panning to his legs to give us some humor. The movie ends with Jeffs girlfriend reading a magazine.